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EBay Business 101 for Newbies

Are you fairly new to eBay business? Or is just planning to enter the world of eBay business and test its waters? You have nothing to fear. Here are simple startup tips for you, newbie.

Entering the eBay business means that you are setting up shop on eBay and become a seller. It is easy and risk-free. All you need to have is a computer, an internet connection and an inventory of items to sell. No startup costs are expected of you. Even if you’re at home, you can monitor your eBay business easily enough. You can also do marketing online, right within eBay.

Starting out As a newbie seller, you have a fairly good chance of succeeding in the eBay business by starting out with items that you know and have experience with. Take it from the experts, when you start with products you are knowledgeable about, you are right on target regarding its value.

However, if the items you are supposed to start with do not fall in the line of your expertise, there’s no cause for worry. You only have to research about the items you have to know their value.

There might be several odds and ends in your house that are fairly in good condition but not needed anymore. Or you might know of family and friends who have possessions they want to get rid of. You can also buy discounted products, seasonal and specialized items and crafts then resell them. The eBay business has no limit on what products you could sell, as long as there are buyers interested.

Have a photo, make a sale Once you have set-up shop in the eBay business, start the ball rolling by letting customers know of your merchandise. Do this by taking pictures of the products you are putting up for sale. The photo alongside your item listing is free. A 35-cent paid photo post of your product is offered by eBay - a scheme called Gallery. It works by having a thumbnail photo of your product along with its listing on the search results.

Be aware that most customers in the eBay business prefer to see the photo of the product for sale. Most often, your listing will get hits largely because of photo attachments. People need to know they are buying something that exists. You may find that once you upload more photos for each of your product listing, the demand for your products increases. Close-up and high-quality photos of your products are likely to bring you great sales outcome.

Price ‘em right Upon seeing your product, the next thing potential buyers on the eBay business look up is the price. Note that in the eBay business, it is necessary to remind you not price your item too high, or else buyers may lose interest. With a reasonable starting price, you only need to have two bidders to set off a higher price.

The principle in the eBay business, with regards to setting up the starting price, is that the lower you set the price, the more potential buyers bid on it. You can even get them so attached to the item and inspire a need to be the bidder who gets the item.

For how long do you list up your product? As a seller, listing a product in the eBay business involves meeting qualifications to use one-day period listing and paying necessary fees for 10-day listings. There are several factors to know how long you should list an item in the eBay business: - Longer period listing gives potential buyers more time to see your item and place bids - Listing depending on your selling volume. - Limited period of listing if you are selling products related to certain events

Other things which sellers in the eBay business need to do to generate more profits: - Regularly checking out the hit list for your items to know if you are getting more traffic. More traffic means more buyers. - Have a detailed product description on your listing to minimize numerous buyer inquiries - Proper handling of payment and shipping. Be aware that 3 out of 4 buyers on the eBay business prefer paying with PayPal. - Keep your buyers, happy and satisfied with your products and overall service. - Lastly, keep tabs on other eBay sellers’ experiences in the eBay business for you to learn and succeed.

How To Respond To An eBay Buyer’s Complaint.

At some point in your eBay selling life, one of your customers is going to send you a complaint. As long as you respond to it properly, however, it’s easy to keep a complaint from turning into a crisis.

Respond Immediately and Grovellingly.

Someone might complain to you directly, or they might do it through eBay. Whatever happens, you need to email them immediately. Here’s a template to use:

“I have just received your complaint and I would like to say that I am very sorry you aren’t satisfied. If you would like, I can send you a [replacement/refund] for the item, as part of my ‘no questions asked’ guarantee. I apologise again for our mistake.”

Whatever you do, don’t start making excuses for yourself. “Oh, sorry, I didn’t get around to posting it yet because I’ve been busy at work and I’m going on holiday next week…” - no-one cares. If the buyer isn’t satisfied, then you screwed up, and you need to apologise repeatedly and do everything you can to make them happy again. Besides, is it really worth your time to go through eBay’s long-winded dispute process when all it’s going to do is alienate your customers?

This an attitude that will give you a massive advantage in eBay selling, for the simple reason that many smaller sellers are confrontational, unhelpful and out for every penny they can get. If buyers are rude to you, it’s just because they’re used to dealing with rude sellers.

Responding politely, promptly and being willing to do anything for your buyers will mark you out as different. It’s so rare that you might even manage to turn your complaining buyer into one of your most loyal customers!

Let People Phone You.

Don’t insist that everything is done with email - allow frustrated buyers to phone you and have a chat about their item. The chances are that they will never have talked to a human voice before about an eBay complaint, and will be even more impressed with anything you offer them to solve their problem.

Neutralise Negative Feedback.

If it really comes down to it and your complaint ends up as a piece of negative feedback on your record, make sure you post a response - and don’t make it something like “buyer was impossible to work with, avoid”!

Instead, post an apology, and detail what you did to put things right, for example: “Very sorry for the scratched item, I have sent a replacement”. You may also find that some buyers leave feedback before you have the chance to put things right, in which case you could write a phone number in the response space, or something like “I have emailed you about a refund”.

This will let anyone looking through your feedback see that not only are negatives very rare, but the few that there might be aren’t really worth counting.

In the next email, you’ll learn how to turn your shipping costs into a profit center.

Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.